Explore how having an Expert Signature System fits into the core of your marketing funnel and why you want to make the shift of getting this in place.
How to Connect Your Expert Signature System® Into Your Marketing Funnel.
Want to know how your Expert Signature System® plays a very important part in your marketing funnel?
At the core of your marketing funnel is where your expert signature system® should sit. The reason is that it is the main draw that gets interested people to follow you which can lead to them turning into future buyers down the line.
The Genesis Point: - Lead Magnet
The first thing you need to make a connection and create awareness is something that is likely to bring people into your sales funnel. How you do this is by promoting your expert signature system® online and by doing so people are bound to come across your system on whichever platform you choose to market it on. The other thing you can do to accelerate your marketing efforts is to offer free content with the sole purpose of building your audience and brand awareness.
Once your new or existing audience is warmed up and they and you have developed a relationship, you are now in a prised position to share more of your information and tell them about your programs as they have now moved from unknown to known.
The best way to do this is to offer them something of value in the form of a lead magnet what I like to term as an ethical connector that solves a high-value problem. This will be a free information product that people can download. The lead magnet you choose to use should offer helpful tips as well as establish your expertise. It should also mention your program overview and the benefits that your program offers.
You can also offer them to join your email list. This works well in combination with any lead magnet, which is an enticement for people to sign up for your list. Through the tips you offer in your follow-up emails, you further build a relationship with your audience, and you can then pitch your program.
Keep in mind that your entry point content can be anything you put online that can draw traffic, including blog posts, YouTube videos, and interactions on social media content. Just make sure this content is relevant to any programs you are offering.
The Middle Point: Your Expert Signature® Program
Your signature program is the core centerpiece of your sales funnel. This system, which you have discovered and used successfully yourself and maybe with a few others enables your audience to see the greatest benefits it will make if they implement the steps in their business or life.
Having an expert signature system® enables you to put other offers at other price points here in your sales funnel. It also allows you to be creative and add in different content types and formats. If done effectively, you can learn quite a bit about your audience's preferences by seeing which offers they like and which ones have the best take-up rate.
The End Point: Your High Ticket Offers
Your signature program can also be used to lead your customers to a higher-priced package at the end of your sales funnel. After receiving the help they need through your expert signature system®, your clients are most likely ready to see what else you have to offer. You may also be offering a higher level, deep-dive version of your expert signature system® that includes personal interaction with you, which some clients will wish to pay more for that level of personal intimacy and attention.
Many service-based businesses use a program like this to sell their services and through the program, the clients see's you as a reliable expert which also helps to grow your brand and know like and trust factor.
The key to creating a world-class system is to find an area where you have achieved success and results, and then you need to analyze how you did it. Next, you want to break this process down into steps that you can teach to someone else to get the same or better results.
Want to learn how to do this?
Register here to speak with me to learn more about my online courses and private coaching programs on building your own expert signature system®.
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